Hisense 75E7KQ 75" vs Sony XR-85Z9K 85"

Hisense E7K Review: A Budget QLED TV

Specs:

• Display: 4K UHD, 60Hz, HDR10, Dolby Vision
• Gaming: ALLM, 60Hz VRR
• Connectivity: 3 HDMI, eARC, 2 USB 2.0, Wi-Fi, Bluetooth 4.2
• Sound: 24W Speakers, Dolby Atmos
• Sizes: 43", 50", 55", 65"
• OS: Vidaa with apps like Netflix, Disney+ Hotstar, Prime Video

Pros:

• Good viewing angles and color reproduction
• Thin bezels
• Clear, balanced audio
• Decent content upscaling
• Smooth, fast OS

Cons:

• 60Hz panel with poor motion blur reduction
• Reflective display, fogs up at higher brightness
• Lacks bass, Dolby Vision IQ, and USB 3.0 port
• No Google Assistant, far-field mic, or frequent updates

Verdict: Great for budget, especially 43" variant. Compare larger sizes with alternatives like E7K Pro or U7K.

The Sony BRAVIA MASTER Series XR-85Z9K is an 85" 8K UHD TV with HDR. It features 8K resolution, XR 8K upscaling, XR Super Resolution, and XR 8K smoothing for incredibly detailed and realistic pictures. The TV is powered by the Cognitive Processor XR, which replicates the ways humans see and optimizes every pixel for lifelike images. It also includes XR Backlight Master Drive with Full-Array Mini-LED panel for lifelike contrast and brightness. The TV supports HDR formats like HDR10, HLG, and Dolby Vision. It has HDMI 2.1/2.0b inputs, supports 4K/120Hz gaming, and is IMAX Enhanced certified. The TV also has built-in WiFi, Google TV with Android OS, and supports voice control through Google Assistant and Amazon Alexa. It comes with the Bravia Cam for optimized picture and sound, gesture control, video chats, and more. The TV has a variety of convenience features like auto power saving, content search, quick settings, and ambient mode.

• The UHD Alliance is a coalition of technology companies that created a test for top-of-the-line TVs to identify those using the newest technology.
• Quality HDMI cables are an important investment for home entertainment systems.
• LG's HDR Pro and Samsung's SUHD are new flagship TV models with slim designs.
• LG's OLEDG6 and OLEDE6 series come in various sizes and have a thickness of 2.57 millimeters at the thinnest.

The Sony Bravia XR Z9J Master Series 8K HDR TV is praised for its incredible brightness, excellent backlight control, spot-on color, superb motion, and great sound. It is considered one of the best LED/LCD TVs on the market. The XR processor is key to its outstanding performance, making intelligent decisions to maximize the TV's performance. The proven backlight system provides excellent control, minimal blooming, impressive black levels, and impressive brightness. The TV also excels in color reproduction, motion handling, and upscaling. However, it lacks high-end gaming features and is very expensive. Overall, it is a top-tier TV for those who can afford it.